By far the most common and emotion filled question I get from newer independent bridal designers is some form of “Should I go to Market now?”.
It’s not a simple question to answer, but getting the answer right, at the right time, is the best way to launch your business to the next level in wholesale. There’s so much that goes into doing Market and having good results. You need to have all the pieces in place for your collection and your brand, you need a solid system for leads and marketing, you need to be ready to sell well, and you need your mind and confidence sorted out.
I’ll keep this post short, because I know everyone’s answers to those questions are very different and usually you won’t even know off the top of your head. That’s why I’ve spent a long time gathering the consistent themes I’ve seen over the years as designers have gone to Market and had amazing (or not as amazing) weekends. Those themes are what I used to develop the questions in this assessment.
The deep dive into details and taking time to evaluate your business and yourself will be a huge step on your journey to Market. Click through, sign up, and enjoy!
And when you’re done, send me an email so I can answer your follow up questions! Good luck and talk soon!
Are you ready to start prepping for your Bridal Market trip?
You have to, have to, have to get the right pieces in place to make the most of your investment. Send me your questions, then hop over and take a look at the Bridal Market Intensive, where you can get the info and support you need to hit the ground running.
Build your business, increase your profits, and keep your sanity with a great group of designers around you and industry expert support!