Hands high five lo res

Dear Family, Friends, and Random Jogger,

Tonight I went to my studio space to unload gear from a bridal show so that we could use our family car again. It’s not a short walk from my parking space to the front door, so it was a somewhat tedious process. At one point, I was struggling to push open the large, heavy […]

review 2016

Take Time to Reflect

Was this year a huge success for you? Did your business grow like crazy? Did you stick to your new exercise routine? Did you meet your income goals? Do you know? Tracking how your business and life are going isn’t always something that stays top of mind, but it’s important. If you want next year to be […]

comes back around

Branding for Your Ideal Client

Let me tell you a story about my Friday night last week. I left my store to find a list of notifications on a forum post about a new bridal design company that launched. People were livid and posts were flying. This company had put out a major PR push to introduce themselves to the […]

make a wish

Don’t Make a Wish – Make a Plan.

If you were around for the last post, you know exactly how you feel about your 2016 and what happened for you and your business. (If not, go there first!)The biggest step you can take toward launching your business to the next level is to know what that level is. Take your current business and daily […]

Build your (3)

Making Your Sizing Chart for Bridal

This is a super common question for designers who are making the switch from custom to ready-to-wear bridal sizing. (This is helpful to understand as a store owner, because I promise you, brides will ask you about this all the time.)What should I set for my ideal fit and how do I do grading between […]

building a sales funnel for wedding business

Building a Sales Funnel that Works for You.

What’s your process for reaching new clients? If you’re in sales, you have a funnel. You may not know it, but it’s there. Your funnel is the process that brides or buyers go through from first hearing about you to buying a product. The problem with a funnel that you didn’t know was there is […]

sunjin

Why Bridal is not Your Niche.

I have read some fantastic info about why picking a niche is super important for your business. Fashion articles, entrepreneur posts, business sites, you name it. It’s a common discussion.What I’ve also seen is so many designers trying to break in to the bridal industry with the idea that “bridal” is a niche. Goodness gracious, […]

Build your (2)

The 3 Steps for Selling Better Now.

How’s your year going so far? Did you wake up January 2nd just as pumped as the day before? I would love for each day to build more excitement and momentum than the day before, even if that’s just not how life or business works. Can you imagine the kind of work you’d be creating […]