Should I Exhibit at Bridal Market?

By far the most common and emotion filled question I get from newer independent bridal designers is some form of “Should I go to Market now?”. It’s not a simple question to answer, but getting the answer right, at the right time, is the best way to launch your business to the next level in […]

review 2016

Take Time to Reflect

Was this year a huge success for you? Did your business grow like crazy? Did you stick to your new exercise routine? Did you meet your income goals? Do you know? Tracking how your business and life are going isn’t always something that stays top of mind, but it’s important. If you want next year to be […]

Build your (3)

Making Your Sizing Chart for Bridal

This is a super common question for designers who are making the switch from custom to ready-to-wear bridal sizing. (This is helpful to understand as a store owner, because I promise you, brides will ask you about this all the time.)What should I set for my ideal fit and how do I do grading between […]

building a sales funnel for wedding business

Building a Sales Funnel that Works for You.

What’s your process for reaching new clients? If you’re in sales, you have a funnel. You may not know it, but it’s there. Your funnel is the process that brides or buyers go through from first hearing about you to buying a product. The problem with a funnel that you didn’t know was there is […]

sunjin

Why Bridal is not Your Niche.

I have read some fantastic info about why picking a niche is super important for your business. Fashion articles, entrepreneur posts, business sites, you name it. It’s a common discussion.What I’ve also seen is so many designers trying to break in to the bridal industry with the idea that “bridal” is a niche. Goodness gracious, […]