review 2016

Take Time to Reflect

Was this year¬†a huge success for you? Did your business grow like crazy? Did you stick to your new exercise routine? Did you meet your income goals? Do you know?¬†Tracking how your business and life are going isn’t always something that stays top of mind, but it’s important. If you want next year to be […]

Build your (3)

Making Your Sizing Chart for Bridal

This is a super common question for designers who are making the switch from custom to ready-to-wear bridal sizing. (This is helpful to understand as a store owner, because I promise you, brides will ask you about this all the time.)What should I set for my ideal fit and how do I do grading between […]

building a sales funnel for wedding business

Building a Sales Funnel that Works for You.

What’s your process for reaching new clients? If you’re in sales, you have a funnel. You may not know it, but it’s there. Your funnel is the process that brides or buyers go through from first hearing about you to buying a product. The problem with a funnel that you didn’t know was there is […]

sunjin

Why Bridal is not Your Niche.

I have read some fantastic info about why picking a niche is super important for your business. Fashion articles, entrepreneur posts, business sites, you name it. It’s a common discussion.What I’ve also seen is so many designers trying to break in to the bridal industry with the idea that “bridal” is a niche. Goodness gracious, […]